·Frankness for friends: Before doing things, we must learn how to be a real and good person. Honesty wins customers’ trust.
·Innovation for development: Without innovation, there would be no market, let alone development.
·Quality for surviving:Poor quality means the withering of life.
·Service for reputation: Services of best qualities to lift the user's worries about the products.
·Improvement for market: Constant improvement increases marketing competitiveness.